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Keywords: Willingness to pay (WTP)
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Journal Articles
Eco-labels as visual heuristics: empowering online consumer agency in responsible fashion consumption
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 417–440.
Published: 15 December 2025
... Licensed re-use rights only Eco-labels Sustainability index Personal agency Sustainable fashion Visual heuristics Willingness to pay (WTP) The fashion industry, once characterized by rapid cycles of consumption and environmental disregard, has undergone a substantial transformation...
