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Keywords: Xenocentrism
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 45–60.
Published: 28 April 2023
... role of xenocentrism was also examined. Design/methodology/approach Data were collected through an online survey in China using convenience sampling, and 411 valid responses were obtained. The collected data were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis...
