.../methodology/approach Young adults (18–35 years old) were surveyed from two large African economies: South Africa (N = 306) and Nigeria (N = 272). The participants were surveyed at the economic capitals (Johannesburg and Lagos) of both countries to identify and explain CDMS related...

... Emerald Group Publishing Limited 2016 Young adults Retailing Purchase USA Self-esteem Stores A consumer’s perception of self is a crucial element in developing an intention to purchase and the overall satisfaction with that purchase (Saren, 2007). Many external and internal stimuli...

... qualitative questionnaires and two in-depth unstructured interviews. The benefits of using the qualitative questionnaire in a sensitive research context are highlighted. © Emerald Group Publishing Limited 2016 Gender Consumer research Fashion Young adults Most research on fashion...

... in China to a sample of 460 young adults aged between 18 and 24. Findings – The results indicate that individuals’ status consciousness (SC) has an impact on fashion clothing brand preference (BP) and perceptions of the brand's status. Also, individuals’ BP and perceived BS were found to mediate...

... in affecting status consumption and fashion consciousness (FC) among Generation Y Muslim consumers, specifically focussing on Iran. Design/methodology/approach A survey was designed and administered in Iran to a sample of 300 young adults aged between 18 and 24. Findings The findings of research show...

...Kavisha Jegethesan; Joanne N. Sneddon; Geoffrey N. Soutar Purpose The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making...

... Product development Women Young adults Clothing Consumer psychology Recent growth in the US Hispanic market has created substantial market opportunities for many companies looking to grow their customer bases. This market opportunity coincides with the move from manufacturer to customer...

... Consumers Consumer behaviour Young adults H1c. Recreational DMS. H1d. Brand‐loyal DMS. From surveying multi‐country consumers in Australia, United States, Hong Kong, Singapore, and Malaysia, Kacen and Lee (2002) revealed that both regional level factors (individualism...

...Karen S. Callen‐Marchione; Shiretta F. Ownbey Purpose The purpose of this paper is to investigate young adult consumers' (i.e. university undergraduates') evaluations of consumer behavior scenarios as ethical or unethical in relation to the respondents' philosophies of human nature. Design...

... found that younger Australians are more likely to purchase foreign made apparel, which means that they have lower consumer ethnocentrism (Fischer and Byron, 1997 ; Patterson and Tai, 1998). Country of origin Attitudes Young adults Australia Premium products Clothing Studies have found...

... can be contacted at: helena.deklerk@up.ac.za © Emerald Group Publishing Limited 2007 Clothing Young adults Women Customer satisfaction For most marketers and retailers it is a priority to provide customer satisfaction. It is a long‐term customer‐oriented marketing strategy...

... in the initial condition was named “The Butterfly Effect”. When two outcomes with small initial difference were plotted graphically, a dramatic and unpredictable outcome will happen. Fashion Consumers Young adults Social change Fashion change can be viewed as planned obsolesence promoted...

... and less developed countries. While there are opportunities for fashion merchants to benefit from market similarities, an understanding of the idiosyncrasies underlying motivations of teen fashion in each market is needed. © Emerald Group Publishing Limited 2004 Fashion Young adults China...