.../methodology/approach Young adults (18–35 years old) were surveyed from two large African economies: South Africa (N = 306) and Nigeria (N = 272). The participants were surveyed at the economic capitals (Johannesburg and Lagos) of both countries to identify and explain CDMS related...

... shape has gone from curvy and sexy to lean and slender. Unlike reality, the average woman today has increased in size, therefore increasing the gap between fiction and reality (Alessandro and Chitty, 2011). Therefore the following hypothesis is proposed: Young adults Retailing Purchase USA Self...

.... Within the feminized space of luxury fashion, how might Muslim men in Kuwait negotiate their consumption without compromising their masculine identity? © Emerald Group Publishing Limited 2016 Gender Consumer research Fashion Young adults Most research on fashion in consumer...

... in China to a sample of 460 young adults aged between 18 and 24. Findings – The results indicate that individuals’ status consciousness (SC) has an impact on fashion clothing brand preference (BP) and perceptions of the brand's status. Also, individuals’ BP and perceived BS were found to mediate...

... in affecting status consumption and fashion consciousness (FC) among Generation Y Muslim consumers, specifically focussing on Iran. Design/methodology/approach A survey was designed and administered in Iran to a sample of 300 young adults aged between 18 and 24. Findings The findings of research show...

...Kavisha Jegethesan; Joanne N. Sneddon; Geoffrey N. Soutar Purpose The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making...

... preferences, fashion trends, body image and satisfaction, and attitudes (Alexander et al., 2005 ; Ashdown and O’Connell, 2006). Apparel design Ethnic groups Fashion design Product development Women Young adults Clothing Consumer psychology Recent growth in the US Hispanic market...

... contribute to the theoretical knowledge base of contemporary consumer behaviour. Kim Hong Youn Hahn can be contacted at: kimh@uwstout.edu © Emerald Group Publishing Limited 2009 Decision making South Korea Consumers Consumer behaviour Young adults Despite the growing global market...

...Karen S. Callen‐Marchione; Shiretta F. Ownbey Purpose The purpose of this paper is to investigate young adult consumers' (i.e. university undergraduates') evaluations of consumer behavior scenarios as ethical or unethical in relation to the respondents' philosophies of human nature. Design...

... and Lim, 2001, 2002). As a result: Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2008 Country of origin Attitudes Young adults Australia Premium products Clothing Therefore, it is assumed that country of brand origin (O'Cass...

... Clothing Young adults Women Customer satisfaction For most marketers and retailers it is a priority to provide customer satisfaction. It is a long‐term customer‐oriented marketing strategy of enterprises to retain loyal customers who return regularly to the same retailers. It is also a more...

... consumers. Marketing implications are suggested with reference to the chaotic fashion consumption model. © Emerald Group Publishing Limited 2004 Fashion Consumers Young adults Social change Fashion change can be viewed as planned obsolesence promoted by fashion retailers which aims...

... the fashion behavior of children and young adults (e.g. Harper et al., 2003 ; Leung and Taylor, 2002), few recent studies exist that focus on the teenage segment specifically. However, there are exceptions. Beaudoin et al. (2003) , studied the fashion innovativeness of Canadian teenagers...