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1-4 of 4
Keywords: eWOM
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Journal Articles
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1027–1046.
Published: 28 February 2023
...@torontomu.ca 10 02 2022 06 07 2022 03 01 2023 16 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Fast fashion Fashion haul Fashion influencers Influencer marketing YouTube Leximancer LIWC eWOM...
Journal Articles
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 516–533.
Published: 29 July 2021
... on CSR ad). This study also investigates the mediation effects of ad-brand congruency and trust on electronic word-of-mouth (eWOM) intention on social media. Design/methodology/approach A two (low vs great psychological distance) by two (low vs high construal level) between-subjects experimental...
Journal Articles
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 482–510.
Published: 02 December 2020
...Jihad Mohammad; Farzana Quoquab; Nur Zulaikha Mohamed Sadom Purpose This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect...
Journal Articles
Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 611–630.
Published: 24 April 2020
... appeal, experience-focused content with emotional appeal,) and blog type (i.e. a corporate, sponsored or a personal blog) persuade consumers to form perceptions of credibility and similarity toward the fashion brand, which leads them to further engage with the brand through Electronic Word of Mouth (eWOM...
