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Keywords: fsQCA
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 76–95.
Published: 10 September 2025
... the combination of theory of planned behavior (TPB) and technology acceptance model (TAM). With 294 data collected online, the study used partial least squares structure equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to carry out analysis to examine research hypotheses...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 1–19.
Published: 20 August 2025
... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Metaverse Fashion brands Emotional brand attachment Consumer advocacy Perceived brand authenticity Mixed methods fsQCA The Metaverse market is predicted to increase at a compounded annual...
