2011 Awards for Excellence
Article Type: 2011 Awards for Excellence From: Journal of Historical Research in Marketing, Volume 4, Issue 1
The following article was selected for this year's Outstanding Paper Award for Journal of Historical Research in Marketing
"The marketing discipline comes of age, 1934-1936''
Terrence H. WitkowskiDepartment of Marketing, California State University, Long Beach, California, USA
Purpose - The marketing field established important institutions - college courses, teachable texts, professional associations, and regular conferences -- during the first three decades of the twentieth century,but did not fully mature as a scholarly discipline until the first specialized journals were launched in the mid-1930s. The aim of this paper is to better understand the marketing discipline during this crucial formative period,especially the structure, presentation, and content of marketing knowledge.Design/methodology/approach - The primary sources are The American Marketing Journal and the National Marketing Review, the two predecessor journals that combined to form Journal of Marketing in 1936. They are examined for publishing data and content areas, article format and authorship, and the topics and methods constituting marketing knowledge.Findings - The scholarship published in the first marketing journals was written by single authors who only infrequently cited other works. A wide range of topics were explored with much attention given to issues of marketing and society. Marketing writers considered their field a science and showed confidence in it despite dire environmental conditions.Originality/value- The primary sources examined have been all but forgotten and deserve to be revisited. The research investigates not only the texts themselves, but the people who wrote them, their professional biographies and associational activities, and the larger academic and social environments of their time.
Keywords Marketing, Marketing theory, History
This article originally appeared in Volume 2 Number 4, 2010, pp. 370-396, Journal of Historical Research in Marketing
The following articles were selected for this year's Highly Commended Award
"George Washington Hill and the ``Reach for a Lucky .€.€.€'' campaign''
Fred BeardAnna Klyueva
This article originally appeared in Volume 2 Number 2, 2010, Journal of Historical Research in Marketing
"Transatlantic retailing: the Franco-Mexican business model of fin-de-sie`cle department stores in Mexico City''
Steven B. Bunker
This article originally appeared in Volume 2 Number 1, 2010, Journal of Historical Research in Marketing
"You are a part of all of us': black department store employees in Jim Crow Richmond''
Beth Kreydatus
This article originally appeared in Volume 2 Number 1, 2010, Journal of Historical Research in Marketing
Outstanding reviewers
Tracey DeutschLaura Ugolini
