Issues

Special Issue: Evolution of key terms in marketing. Guest Editor: Ben Wooliscroft

2011 Awards for Excellence

2011 Awards for Excellence

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Call for papers

Special issue on varieties, alternatives, and deviations in marketing history

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Special issue on marketing, public policy, and history: looking backward and ahead

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Special issue on Italian marketing history

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Special issue on remembering female contributors to marketing theory, thought and practice

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The historical development of segmentation: the example of the German book trade 1800‐1928

Ronald A. Fullerton
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The evolution of consumer well‐being

Ethan Pancer; Jay Handelman
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The evolution of conspicuous consumption

Georgios Patsiaouras; James A. Fitchett
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Early schools of marketing thought and marketplace evolution

Thomas L. Powers
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The evolution of resource‐advantage theory: Six events, six realizations, six contributions

Shelby D. Hunt
View articletitled, The evolution of resource‐advantage theory<span class="subtitle-colon">: </span><span class="subtitle">Six events, six realizations, six contributions</span>
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Marketing education and acculturation in the early twentieth century: Evidence from Polish language texts on selling and salesmanship

Terrence H. Witkowski
View articletitled, Marketing education and acculturation in the early twentieth century<span class="subtitle-colon">: </span><span class="subtitle">Evidence from Polish language texts on selling and salesmanship</span>
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Marketing strategy: From the origin of the concept to the development of a conceptual framework

Eric H. Shaw
View articletitled, Marketing strategy<span class="subtitle-colon">: </span><span class="subtitle">From the origin of the concept to the development of a conceptual framework</span>
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The life cycle concept in marketing research

Martina Bauer; Katharina J. Auer‐Srnka
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From label to trademark: The legal origins of the concept of brand identity in nineteenth century America

Ross D. Petty
View articletitled, From label to trademark<span class="subtitle-colon">: </span><span class="subtitle">The legal origins of the concept of brand identity in nineteenth century America</span>
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Conference annoucement

Varieties, alternatives, and deviations in marketing history

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Guest editorial

Guest editorial

Ben Wooliscroft
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