Issues

Special Issue: Marketing, public policy, and history. Guest Editors: Andrew Pressey, Mark Tadjewski, Finola Kerrigan, Maria Piacentini

From puffery to penalties: a historical analysis of US masked marketing public policy concerns

Ross D. Petty
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Persuasion, patriotism and PR: US advertising in the Second World War

Inger L. Stole
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Marketing as a response to paradox and norms in the 1960s and 1970s

Maureen A. Bourassa; Peggy H. Cunningham; Jay M. Handelman
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Flourishing in a dictatorship: Agfa's marketing and the Nazi regime

Hartmut Berghoff; Berti Kolbow
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Consumer rights: a co‐optation of the contemporary consumer movement

Gretchen Larsen; Rob Lawson
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Consuming the earth

Gerard Hastings
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Marketing academics at the FTC: the inside story

William L. Wilkie; Patrick E. Murphy
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