Issues

Stanley Hollander’s T-shirt test: where marketing history meets psychogeography

Stephen Brown
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The greatest store west of Chicago: Meier & Frank, 1857-1932

Ronald Savitt
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Developing insights into contemporary con(pro)sumer culture based on classical ideas in social theory

George Ritzer
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Electric appliance advertising: the role of the Good Housekeeping Institute

Erika L. Paulson; Mary E. Schramm
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Paprika Schlesinger: The development of a luxury retail shoe brand in Belle Époque, Vienna

Richard A. Hawkins
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What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing

Brian K. Jorgensen
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