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Keywords: AIEDA
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3804–3824.
Published: 25 July 2025
...Inês Carvalho; Sandra Maria Correia Loureiro; Stanislav Ivanov; Peter Björk; Faruk Seyitoğlu Purpose This research aimed to compare the effectiveness of human-generated, AI-generated (ChatGPT), and hybrid promotional texts using the AIEDA model, which incorporates anticipated emotions from...
Includes: Supplementary data
