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Keywords: Artificial intelligence (AI)
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3496–3511.
Published: 09 June 2025
...Aamer Alaflak; Nidhi Sharma; Shanul Gawshinde Purpose This study explores the critical role of green tourism in promoting sustainability within emerging economies, with a specific focus on Egypt. In an era where social media branding (SMB) and artificial intelligence (AI) significantly shape...
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (4): 1494–1521.
Published: 12 November 2024
... and 2.3 , Figure 1 illustrates the proposed conceptual model of this study. Figure 1 Proposed conceptual framework H1. AI-driven SEL has a positive impact on tourism and hospitality employees’ JR. Artificial intelligence (AI) AI-driven servant leadership (SEL) Job...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1911–1933.
Published: 29 August 2023
... 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence (AI) Hospitality technology In-room technology Unified theory of acceptance and use of technology (UTAUT) Voice assistants (VAs) Consumers have...
