...Inês Carvalho; Sandra Maria Correia Loureiro; Stanislav Ivanov; Peter Björk; Faruk Seyitoğlu Purpose This research aimed to compare the effectiveness of human-generated, AI-generated (ChatGPT), and hybrid promotional texts using the AIEDA model, which incorporates anticipated emotions from...

...Amir Batouei; Davoud Nikbin; Behzad Foroughi Purpose This study explores the acceptance of ChatGPT as an auxiliary tool for enhancing travel experiences by extending the technology acceptance model (TAM). It incorporates perceived convenience, information quality, personal innovativeness...

...Heba Atef El-Akhras; Marwa Ali Abd El-Wahab; Elham Gharib Saghier; Kareem M. Selem Purpose Despite ChatGPT usage advantages to complete assignments as quickly as possible with detailed information, its adoption risks are crucial factors that may significantly influence student outcomes, like...