... companies can effectively influence customers' patronage behaviors by leveraging overall customers' CSR perception, trust and commitment. Design/methodology/approach For this purpose, an online survey is conducted among hotel customers in the USA. Partial least squares–structural equation modeling...

..., the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment...