... image Destination marketing Complaint behaviors Patient experience The global tourism industry has undergone a significant transformation in recent years, particularly after the COVID-19 pandemic. Alongside traditional mass tourism, alternative forms such as sustainable, wellness, and health...

... Destination marketing Appeal types Positioning patterns Family vacation Despite the myriad challenges it entails, family travel remains as one of the most valuable segments in the tourism market (Statista, 2025). In parallel, the influencer marketing ecosystem continues to expand at a rapid pace...

... experiences, emotional connections with place, and ongoing creative engagement. The presence and interaction with local creative individuals significantly enhance both satisfaction and revisit intention. Practical implications The findings provide actionable insights for destination marketers...

... and thematic clusters to provide insights into the field of tourism. Findings The findings indicate significant growth in the study of virtual reality (VR) and augmented reality (AR) within the tourism sector, particularly in destination marketing and immersive experiences. VR enhances destination branding...

... and intention to visit is mediated by sense of presence and attitude towards the place. These results underscore the effectiveness of narrative elements in shaping positive visitor perceptions and intentions. Practical implications Destination marketers should craft more engaging and culturally relevant...

... into traveler behavior to critical players in the tourism sector, including destination marketers, travel companies, the government and policymakers. They must comprehend how useful Instagram is for the tourist industry, which will help them better understand how to attract travelers through Instagram reels...

...Tafadzwa Matiza; Elmarie Slabbert Purpose The ongoing COVID-19 pandemic highlights the importance of destination marketing and media profiling to re-engage international tourists. However, potential crisis-induced nation brand (NB) deficits must be addressed to re-ignite tourism demand. The study...

... Licensed re-use rights only Destination marketing Film-induced tourism Otaru Overtourism Site sacralization Tourism development There is a growing interest in films and TV dramas as drivers of tourism. Film-induced tourism is defined as a “tourist visit to a destination or attraction due...

...Hoffer Lee; Libo Yan Purpose A multidimensional scale was developed to measure the cuteness experience a destination can offer. In doing so, this paper attempts to explore the implications of the cuteness aesthetics for destination marketing. Design/methodology/approach The procedure of scale...

... is: Dr Muhammet Kesgin is the corresponding author and can be contacted at: muhammet.kesgin@rit.edu 10 06 2018 07 08 2018 28 09 2018 13 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Destination marketing...

... strong implications for destination marketing organizations of the state of Alabama. Jeeyeon (Jeannie) Hahm can be contacted at: jeeyeon.hahm@ucf.edu 10 10 2017 19 11 2017 27 11 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only...