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Keywords: Green tourism
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Journal Articles
The impact of social media branding and AI on promoting green tourism in emerging economies like Egypt
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3496–3511.
Published: 09 June 2025
...Aamer Alaflak; Nidhi Sharma; Shanul Gawshinde Purpose This study explores the critical role of green tourism in promoting sustainability within emerging economies, with a specific focus on Egypt. In an era where social media branding (SMB) and artificial intelligence (AI) significantly shape...
Journal Articles
Determinants of hospitality and tourism employees’ green behaviors: a deeper insight into the application of behavioral reasoning theory
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (8): 3043–3066.
Published: 31 December 2024
... industry. Xiaoting Chi can be contacted at: xiaoting.chi1@gmail.com 28 08 2024 31 10 2024 06 12 2024 08 12 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green tourism Sustainability Behavioral reasoning theory...
Journal Articles
Solutions to insufficient incentives for developing green tourism by travel agencies: government intervention
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Journal of Hospitality and Tourism Insights (2025) 8 (4): 1328–1354.
Published: 14 October 2024
...Chi-Jen Chen Purpose This research aims to develop an improved model with government intervention and find the government policy for developing green tourism to induce the travel agencies have incentives to produce green tourism products. Design/methodology/approach This research employs...
