Keywords: Loyalty
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Journal Articles
Journal of Hospitality and Tourism Insights 1–19.
Published: 05 August 2026
.... The research examines (1) the role of sports fans' engagement in determining perceptions of sports clubs and sports celebrities, (2) the subsequent influence of these perceptions on the overall image of Spain as a tourism destination, (3) the effect of destination image on trust and loyalty toward the country...
Includes: Supplementary data
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Journal of Hospitality and Tourism Insights (2026) 9 (2): 593–609.
Published: 26 September 2025
... on loyalty. Design/methodology/approach A survey was conducted with 377 consumers, and the data were analyzed using the R program to test the hypothetical model using partial least squares structural equation modeling. Findings The results reveal that customer centricity has a significant impact...
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2057–2079.
Published: 07 January 2025
... model with the six most-widely used components, namely brand familiarity, brand image, perceived quality, consumer value, brand value and brand loyalty. The model was first tested for five domestic wine tourism destinations in the United States (n = 247) and retested for five global wine...
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