...Estrella Diaz; Rocío Carranza; David Martín-Consuegra Navarro; Junguang Zhang Purpose This research proposes an innovative model for examining the impacts of smart technology infusion and smart organizational mindfulness towards technological transformation on key organizational outcomes: service...

...Salman Khan; Safeer Ullah Khan Purpose As smart technologies rapidly permeate the hospitality industry, understanding their impact on guest experiences is crucial. Existing research often treats smart technology as a peripheral factor, without fully exploring the essence of “smartness.” This study...

...Yenal Yağmur; Altan Demirel; Gül Damla Kılıç Purpose The main purpose of the study is to reveal the hotel managers' perspectives strategies, and predictions on smart technologies, and their expectations for current staff and potential staff to be employed in the future. Design/methodology...

... of smart technologies in tourism and hospitality (T&H) industry. The Internet of things (IoT), artificial intelligence (AI), virtual reality systems, augmented reality systems, etc. are the Smart 4.0 technologies generally used in T&H industry these days. Design/methodology/approach Convenience...