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Special Issue: Online social media in hospitality and tourism. Guest Editor: Ahmet Bulent Ozturk

Guest editorial

Ahmet Bulent Ozturk
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Do customers care about types of hotel service recovery efforts?: An example of consumer-generated review sites

Miyoung Jeong; Seonjeong Ally Lee
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Is a picture really worth a thousand words?: An experiment on hotel Facebook message effectiveness

Xi Leung; Sarah Tanford; Lan Jiang
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What do we know about social media and firms’ financial outcomes so far?

Murat Kizildag; Mehmet Altin; Ozgur Ozdemir; Ilhan Demirer
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Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO

Ajay Aluri
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The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders’ (dis)engagement through social media

Laura Zizka
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Social media advertising in a competitive market: Effects of earned and owned exposures on brand purchase

Mike Thornhill; Karen Xie; Young Jin Lee
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The influence of social media on the consumers’ hotel decision journey

Eleftherios Varkaris; Barbara Neuhofer
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Private club members’ perceptions of social media

MiRan Kim; Ronald Cichy
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Effects of relationship types on customers’ parasocial interactions: Promoting relationship marketing in social media

Seonjeong Ally Lee; Minwoo Lee
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