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Journal Articles

Guest editorial: Challenges and prospects of AIoT application in hospitality and tourism marketing

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Meng-Jun Hsu, Hiram Ting, Tsz-Wai Lui, Shih-Chih Chen, Jun-Hwa Cheah
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2022) 13 (3): 349–355.
https://doi.org/10.1108/JHTT-05-2022-326
Published: 10 June 2022
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Journal Articles

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

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Shih-Chih Chen, Tung-Hsiang Chou, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Santhaya Kittikowit, Tse-Ching Lee
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2022) 13 (3): 461–480.
https://doi.org/10.1108/JHTT-03-2021-0093
Published: 07 February 2022
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