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Tanaporn Hongsuchon
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Journal Articles
The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience
Available to PurchaseShih-Chih Chen, Tung-Hsiang Chou, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Santhaya Kittikowit, Tse-Ching Lee
Journal of Hospitality and Tourism Technology (2022) 13 (3): 461–480.
Published: 07 February 2022
