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Keywords: 眼动追踪
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Journal Articles
Visual attention and user satisfaction in OTA platforms: an eye-tracking and big data approach
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 14 April 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Online travel agency (OTA) Eye-tracking Big data analysis Usage intention Customer satisfaction Visual attention Mobile app reviews 在线旅行社（ota） 眼动追踪 大数据分析 使用意向 用户满意度 视觉注意 移动应用评论 The rise of Information...
Journal Articles
Eyeing the pun: an eye-tracking study on the synergistic effects of visual and textual elements in tourism advertising
Available to Purchase
Journal of Hospitality and Tourism Technology (2025) 16 (4): 684–704.
Published: 27 January 2025
... actionable insights for tourism marketing practitioners seeking to optimize advertisement design. 聚焦双关语：眼动追踪研究视觉与文本元素在旅游广告中的协同效应 研究目的 本研究采用多元方法, 探讨文本中的双关语与包含人物形象的图片元素如何影响观众的参与度及潜在消费者的转化率。 研究方法 本研究通过EyeLink 1000 Plus进行实验。研究团队从在线旅行社和中国旅游网站精选了24个包含谐音双关语的广告。 研究发现 研究结果揭示了以下几点：(1) 当参与者观看包含文本双关语和人物形象的...
