... model significantly impact attitude in the USA, whereas three dimensions significantly affect attitude in Bangladeshi. The findings also indicate that attitude is a key determinant of trust and behavioral intentions across both countries. Lastly, the moderating role of TRI was identified...

...Zhou Li; Jinjing Chen Purpose This study aims to systematically categorize the various virtual reality ( VR ) travel scenes and to explore the influence mechanisms of VR tourists’ behavioral intentions across different VR travel scenes. Design/methodology/approach This study conducted...

... consequences (satisfaction, apps love and behavioral intentions). Design/methodology/approach A quantitative research design was used, purposively interviewing 551 users of predetermined third-party travel apps. The data was analyzed using partial least squares-structural equation modeling. Findings The study...

...Jinsoo Hwang; Hyunjoon Kim; Heather Markham Kim Purpose This study aims to examine the differences among memorable brand experience, brand preference and behavioral intentions based on the type of service providers, such as robot servers and human servers. In addition, this study investigated...

... an emerging marketing strategy for vloggers to influence tourists’ decision-making process (e.g. destination visit intention). Considering the growth of vlogs (focusing on vlogs that are developed on a particular destination), the advertising effectiveness of vlogs in inducing behavioral intention to visit...

... service quality than online hotel reviews without UGPs. Hence, we hypothesize the following: H1. Online hotel reviews with user-generated photos have a significant impact on perceived service quality. Behavioral intentions Experimental design Online hotel review Guests’ perceptions...

...Jinsoo Hwang; Jinkyung Jenny Kim Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model...

...Myunghee Mindy Jeon; Miyoung Jeong; Seonjeong Ally Lee Purpose This study examined relationships among e-stimuli and customers’ behavioral intentions and identified whether customers’ hedonic or utilitarian orientation moderation effects of e-stimuli on a bed and breakfast (B&B) website’s flow...

... from participating in collaborative consumption, this paper aims to develop research models of users and non-users to examine the relationship between perceived risks and intentions to use peer-to-peer (P2P) accommodation. Moreover, differences of risk perceptions and behavioral intentions between P2P...

... experience during and after usage. This current study specifically focused on examining the behavioral intentions to use the MAR app as a travel guide in the future. Design/methodology/approach Descriptive methods were used, with a target population for this study consisting of smartphone users who had...

...Seonjeong Ally Lee; Miyoung Jeong; Myunghee Mindy Jeon Purpose The purpose of this study is to propose four experiential components of e-servicescape that influence customers’ pleasure emotions, satisfaction with bed and breakfast (b&b) websites and behavioral intentions in the context...