... ChatGPT’s competencies and shortcomings, as well as the dynamics shaping its tour guide performance. Design/methodology/approach This study adopts the Task-Technology Fit Theory and Technology Acceptance Model and conducts an experiment with 45 participants to explore ChatGPT’s performance as a tour...

...Sandra Morini-Marrero; Jose M. Ramos-Henriquez; Anil Bilgihan Purpose This study aims to explore the application of ChatGPT to analyze hotel guest satisfaction from online reviews. As online feedback plays a critical role in consumer decision-making in the hospitality industry, the research...

...Zehra Altinay; Fahriye Altinay; Ahmed Tlili; Sanaz Vatankhah Purpose ChatGPT has been receiving mounting research attention recently. However, its application and challenges to adopt for tourism and hospitality businesses remain relatively unexplored. To address this research gap, this study aims...

... usability. Design/methodology/approach Online reviews of China’s Five Sacred Mountains were analyzed using an integrated methodology. Sentiment analysis was performed using ChatGPT, bidirectional encoder representations from transformers (BERT) and convolutional neural networks, with ChatGPT demonstrating...

...Heesup Han; Seongseop (Sam) Kim; Tadesse Bekele Hailu; Amr Al-Ansi; Jiyoung Lee; Jinkyung Jenny Kim Purpose This study aims to explore the interplay of cognitive, affective, and normative constituents for their potential acceptance or rejection of artificial intelligence (AI) and ChatGPTs...

...Ji Shi; Minwoo Lee; V.G. Girish; Guangyu Xiao; Choong-Ki Lee Purpose This study aims to investigate tourists ’ attitudes and intentions regarding the usage of Chat Generative Pre-trained Transformer (ChatGPT) for accessing tourism information. Furthermore, by integrating the perceived risks...

...Serhat Adem Sop; Doğa Kurçer Purpose This study aims to explore whether Chat Generative Pre-training Transformer (ChatGPT) can produce quantitative data sets for researchers who could behave unethically through data fabrication. Design/methodology/approach A two-stage case study related...