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Keywords: Eye-tracking
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Journal Articles
Visual attention and user satisfaction in OTA platforms: an eye-tracking and big data approach
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 14 April 2026
...-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques. Findings The eye-tracking results showed that users...
Journal Articles
Eyeing the pun: an eye-tracking study on the synergistic effects of visual and textual elements in tourism advertising
Available to Purchase
Journal of Hospitality and Tourism Technology (2025) 16 (4): 684–704.
Published: 27 January 2025
... like human faces paired with text also capture attention rapidly. They analyzed gaze distribution across different pictorial stimuli in an eye-tracking study, noting a strong viewer bias toward images featuring human presence. Their findings indicated that human faces and bodies significantly attract...
