...Chon In Ho; Henrique Fátima Boyol Ngan Purpose The rapid growth of artificial intelligence has raised an emerging trend of adopting virtual influencers (VIs) for hospitality promotions. This paper aims to investigate how VIs’ attributes affect consumers’ attitudes and purchase intention...

... to combine extended customer experience with AR marketing activities to explain and predict usage and purchase intention. Design/methodology/approach The eight key factors integrated into the extended customer experience are used as environmental stimulation factors, and Wanna Kicks and FitGlasses are used...

... message types on marketing effectiveness. The results of this study will shed light on how hotels can post the most persuasive message content in the most effective message format on their Facebook pages to enhance their fans’ attitudes and increase their purchase intentions. Social media is a global...