... and electronic word-of-mouth (eWOM) in YouTube videos, drawing on cue utilization theory. Design/methodology/approach Participants identified 31 spaces in 15 hotel YouTube videos. To develop a deep learning-based image classification model, 303,716 images were used and the trained model was applied to 5,040...

... cues − shape travel intentions. By constructing an integrated research framework, this study aims to systematically investigate: the differential effects of video types on travel intention mediated by emotional arousal; the moderating roles of electronic word of mouth (eWOM; positive versus negative...

... and/or ranking of the location or service provider by referrals or electronic word of mouth (eWOM) communication (Lang, 2011 ; Moliner-Velázquez et al., 2019). The concept of customer satisfaction has been widely examined in marketing literature; this study takes an empirical approach which examines...

... at: harriman.saragih@pmbs.ac.id 24 03 2020 02 07 2020 17 08 2020 22 12 2020 31 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only eWOM Analytics Text mining Music festival 分析 音乐节 eWOM 文本挖掘 The term “data...

... be seen at http://creativecommons.org/licences/by/4.0/legalcode Sustainability eWOM Data mining Hotel brand personality 酒店品牌个性 eWOM 数据挖掘 可持续性 Sustainability is considered an essential theme for the digital world which requires not only economically viable business models...

...Juan Pedro Mellinas; Sofia Reino Purpose Evidence suggests that electronic word-of-mouth (eWOM) plays a highly influential role in decision-making when booking hotel rooms. The number of online sources where consumers can obtain information on hotel ratings provided has grown exponentially. Hence...

... only Tingting Zhang can be contacted at: tingting.zhang@ucf.edu Brand relationships eWOM Online communities Sense of community Enjoyment Online trust H4. Enjoyment of the online community positively influences consumers’ brand relationships. A self...

...Hamid Rizal; Soffri Yussof; Hanudin Amin; Ku Chen-Jung Purpose Drawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging. Design/methodology/approach The study examines...

... in electronic word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and use their messages to co-create value. Identifying prosumers’ motivators can enable companies to properly target them as resources for review or consumer feedback studies...

... is to assess the impact of Facebook engagement on electronic word-of-mouth (eWOM), to better understand the importance of the engagement metrics within the hotel Facebook context. Design/methodology/approach This study uses secondary data from the Facebook page of a 147-room hotel in Northeast America...

...Andrew Duffy Purpose – This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have immense experience of hotels...