Adoption of sensor based communication for mobile marketing in India

Abhishek is an Assistant Professor in the Marketing Area at IIM Ahmedabad. His research interests are in the field of marketing communications and consumer behaviour in retail context. His current research work looks at advertising issues with public policy implications and role of technology in marketing communications. His research work has been accepted for publication in refereed journals and conference proceedings. He has also written more than 15 cases in the marketing and social entrepreneurship area and prepared simulation games which have been used in different institutions in India.

Shravan Hemchand is currently pursuing an MBA from Whitman School of Management, Syracuse University, New York. He finished his undergraduate studies in Business Administration from Ahmedabad University, India, after which he worked as a Research Assistant at IIM Ahmedabad. His interest lies in integrated marketing communications and the role of technology in marketing.