Issues

Special Issue: Customer value and various connotations. Guest Editor: Abhishek Mishra

Guest editorial

Abhishek Mishra
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Relationship orientation in banking and insurance services – a review of the evidence

Ankitha Shetty; Savitha Basri
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Vedantic applications of augmented reality for strategic social marketing campaigns in India

Amrita Joshi
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Factors affecting consumers’ participation in consumption tax evasion

Himanshu Shekhar Srivastava; Gurbir Singh; Abhishek Mishra
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New product selling challenges (key insights in the ICT sector)

Archana Sharma; Mahim Sagar
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Erratum

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