... only Brand trust Customer experience Commitment Engagement Loyalty Interpersonal relationship theory 20 06 2022 21 03 2023 19 12 2023 Debajani Sahoo can be contacted at: debajani@ibsindia.org The personality and social psychology theories of relationships...

... circumstances, customer experience and usage variables to a larger extend than has been advocated in the past. Figure 1. Descriptive statistics and trends (day 12-day 1) of the seven apps H2. There is a difference in customers’ app satisfaction, enjoyment, pleasure and overall rating...

... the role of emotions in B2B decision-making, and a customer experience model is suggested for the B2B industry. Design/methodology/approach The qualitative research methodology using structured and semi-structured interviews along with a repertory grid technique was followed during the study. Purposive...