...Anil Kumar; Rituparna Basu Purpose This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context. Design/methodology/approach This study adopted an extended theory of planned behaviour...

...Anshuman Sharma; Akinola Fadahunsi; Haidar Abbas; Vivek Kumar Pathak Purpose Based on the stimulus-organism-response (SOR) framework, this study aims to investigate the effect of social media marketing (SMM) activities on consumers’ purchase intention (PI), as well as to test the mediation effect...

... and has an impact on the purchase intentions of an industrial buyer. Originality/value This paper identifies the role of specific customer experience dimensions in a B2B environment and proposes the role and mechanism of emotional factors affecting the decision-making process in B2B exchange...

...Anurag Tiruwa; Rajan Yadav; P.K. Suri Purpose The purpose of this paper is to understand the influence of online brand communities on customers’ attitude, who engage with such communities, and their further influence on purchase intention (PI). Design/methodology/approach A conceptual...