– This article aims to explore the challenges a small but successful business school in France has faced in designing and developing a multi-partner, degree-granting international BBA program.
– This article draws on interviews and discussions with faculty and administrative staff responsible for designing, developing and implementing the international BBA over the quarter century it has been in place.
– The article identifies three key challenges faced by CEFAM in delivering the international BBA, offers examples of each, and explains how these challenges were overcome or the risks mitigated. In addition, the article exposes two future challenges to the success of the international BBA.
– The article allows directors of international partnerships or those considering undertaking international degree-granting partnerships to identify challenges and plan for risks associated with those challenges. The article also identifies a significant challenge to future transatlantic collaboration by the proposed EU-US Free Trade Agreement.
– The paper is the first focused on the long-term degree-granting partnership between a private French business school and US AACSB accredited schools. It will be of value to administrators and directors in or considering comparable partnerships in Europe, the USA, and elsewhere internationally.
