– This paper considers why many Americans are still playing catch-up when it comes to cultural competence and the role a business education can play in closing the gap. The paper aims to discuss these issues.
– A discussion of American cultural competencies and awareness of other cultures, taking into consideration the historical importance of the US manufacturing sector and also the USA as a melting pot for generations of immigrants who then became “Americans”.
– Americans did not historically have to make any effort to understand other cultures and markets as the USA used to be the world leader in manufacturing and also had a huge domestic market to sell to. Times have changed, however, and international business education is needed for those doing business overseas.
– This paper mostly focuses on the US experience.
– A study of cultural attitudes of businessmen and women in the USA and how these can be improved through the medium of business education in an international context.
