Earlycite

Research Article March 17 2026
An exploration into Muslim consumer behaviour and factors connected with marriage expenses and managing households
Mostafa Mahmoud Kamel Saadeldin
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-02-2025-0128
View articletitled, An exploration into Muslim consumer behaviour and factors connected with marriage expenses and managing households
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Research Article March 17 2026
The brain behind the portfolio: the neurological foundations of investment decisions
Anum Khan; Hina Fatima; Syed Alamdar Ali Shah
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-12-2023-0393
View articletitled, The brain behind the portfolio: the neurological foundations of investment decisions
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Research Article March 16 2026
Predictive validation of an extended TPB model in Islamic branding: PLSpredict and CVPAT evidence from Muslim and non-Muslim Thai consumers
Zulfiqar Ali Jumani
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-09-2025-0574
View articletitled, Predictive validation of an extended TPB model in Islamic branding: PLSpredict and CVPAT evidence from Muslim and non-Muslim Thai consumers
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Research Article March 12 2026
A hybrid intuitionistic fuzzy AHP-TOPSIS–DEMATEL framework for prioritizing and strategizing blockchain integration in Indonesia’s halal sustainable meat supply chains
Ilyas Masudin; Reza Nugraha; Amelia Khoidir
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-06-2025-0383
View articletitled, A hybrid intuitionistic fuzzy AHP-TOPSIS–DEMATEL framework for prioritizing and strategizing blockchain integration in Indonesia’s halal sustainable meat supply chains
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Literature Review March 12 2026
Religious identity in retail brand dynamics: a hybrid systematic literature review using BERTopic approach and future research agenda
Subhajit Bhattacharya; Rashmi Singh
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-08-2025-0554
View articletitled, Religious identity in retail brand dynamics: a hybrid systematic literature review using BERTopic approach and future research agenda
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Research Article March 12 2026
Beyond halal: serial mediation of experience quality and satisfaction between experiential memorability and revisit intention in halal dark tourism
Yusnaidi Yusnaidi; Abu Hassan Makmun; Helmi Noviar
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-10-2025-0680
View articletitled, Beyond halal: serial mediation of experience quality and satisfaction between experiential memorability and revisit intention in halal dark tourism
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Research Article March 12 2026
Modest fashion in tension: cognitive dissonance among Muslim women consumers in Western markets
Aurore Bardey; Meriam Bendaoud
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-06-2025-0360
View articletitled, Modest fashion in tension: cognitive dissonance among Muslim women consumers in Western markets
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Research Article March 11 2026
Strengthening halal integrity in the fish supply chain: early detection approach at the fisherman and collector level
Iffan Maflahah; Emi Normalina Omar; Dian Farida Asfan; Raden Arief Firmansyah
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-10-2024-0486
View articletitled, Strengthening halal integrity in the fish supply chain: early detection approach at the fisherman and collector level
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Literature Review March 11 2026
Exploring the determinants of consumer behaviour in Islamic modest fashion: a systematic review and future directions
Elif Pardiansyah; Ririn Tri Ratnasari; La Ode Alimusa; Najmudin Najmudin
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-08-2025-0511
View articletitled, Exploring the determinants of consumer behaviour in Islamic modest fashion: a systematic review and future directions
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Research Article March 11 2026
Digital advertising attributes, Muslim consumers’ attitude and purchase intention toward dairy products: the moderating role of health consciousness
Ali Alharbi; Shaizatulaqma Kamalul Ariffin; Zafirah Mohd Nor
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-08-2025-0557
View articletitled, Digital advertising attributes, Muslim consumers’ attitude and purchase intention toward dairy products: the moderating role of health consciousness
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Research Article March 10 2026
Exploring the paradox of in-existence in Islamic banking in Indonesia: institutional, perceptual and digital dimensions
Muhaimin Muhaimin; Mustaqim Pabbajah; Yuniar Galuh Larasati; Sukarni Sukarni; Akhmad Sagir; Yusna Zaidah
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-10-2024-0454
View articletitled, Exploring the paradox of in-existence in Islamic banking in Indonesia: institutional, perceptual and digital dimensions
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Research Article March 9 2026
The role of religio-centric servant government leadership value and blockchain in enhancing Zakat performance in Indonesia
Bedjo Santoso; Ro’fah Setiawati; Marno Nugroho; Sri Anik
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-11-2024-0519
View articletitled, The role of religio-centric servant government leadership value and blockchain in enhancing Zakat performance in Indonesia
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Conceptual Paper March 9 2026
Collaborative networks in halal tourism: a business ecosystem perspective
Mohammad Nabil Almunawar; Siti Fatimahwati Pehin Dato Musa; Mohamed Syazwan Ab Talib
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-12-2025-0799
View articletitled, Collaborative networks in halal tourism: a business ecosystem perspective
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Research Article March 9 2026
Chatbots and digital halal literacy: key determinants of the intention to visit a halal tourist destination
Manel Bouchnak; Manel Azzabi
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-04-2025-0219
View articletitled, Chatbots and digital halal literacy: key determinants of the intention to visit a halal tourist destination
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Research Article March 4 2026
Navigating consumers’ religiosity and consumption trajectories: a narrative-biographical approach
Mostafa Mahmoud Kamel Saadeldin
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-10-2025-0632
View articletitled, Navigating consumers’ religiosity and consumption trajectories: a narrative-biographical approach
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Research Article March 2 2026
Are minority ethnic groups showing anti-consumption against their own culture?
Saira Naeem; Michael S.W. Lee; Rana Muhammad Ayyub
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-06-2025-0404
View articletitled, Are minority ethnic groups showing anti-consumption against their own culture?
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Research Article February 27 2026
Anti-consumption of non-Muslims towards halal foods: a social media thematic analysis
Rana Muhammad Ayyub; Danish Ilyas; Saira Naeem; Haseeb A. Shabbir; Michael S.W. Lee
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-09-2025-0578
View articletitled, Anti-consumption of non-Muslims towards halal foods: a social media thematic analysis
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Literature Review February 26 2026
Gender in halal markets: a systematic literature review
Nurhafihz Noor; Tien Nguyen; Ashley Tong; Zahirah Zainol
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-08-2025-0515
View articletitled, Gender in halal markets: a systematic literature review
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Research Article February 23 2026
Generational differences in food delivery app usage for halal ethnic restaurants: insights from Muslim consumers
Dessy Kurnia Sari; Ririn Tri Ratnasari; Yeni Absah; Donard Games; Laura Amelia Triani
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-07-2024-0330
View articletitled, Generational differences in food delivery app usage for halal ethnic restaurants: insights from Muslim consumers
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Research Article February 18 2026
Analysis of Islamic Unit Trust Funds Investors in Malaysia using the Kohonen self-organizing maps
Salim Bouzekouk; Fadillah Mansor
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-08-2024-0350
View articletitled, Analysis of Islamic Unit Trust Funds Investors in Malaysia using the Kohonen self-organizing maps
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Research Article February 13 2026
Artificial intelligence adoption in the Malaysian insurance sector: an integrated TOE–UTAUT framework analysis
Mohamed Bouteraa; Brahim Chekima; Meshari Al-Daihani; Abderrahmane Benlahcene; Abderrahmane Baddou; Elhachemi Tamma
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-05-2025-0327
View articletitled, Artificial intelligence adoption in the Malaysian insurance sector: an integrated TOE–UTAUT framework analysis
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Research Article February 13 2026
Optimizing Islamic marketing strategies for sustainable tourism: insights into tourist behavior and preferences in India
Mehraj Din Wani; R. Ganesh Kumar; Bashir Ahmad Dar; Yusnita Binti Yusof; Shamim Ahmad Shah
Journal of Islamic Marketing (2026) https://doi.org/10.1108/JIMA-10-2024-0452
View articletitled, Optimizing Islamic marketing strategies for sustainable tourism: insights into tourist behavior and preferences in India
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Research Article July 23 2025
Understanding how intrinsic motivation influences female modest fashion online impulse buying: the mediating role of trust and attitude
Dienni Ruhjatini Sholihah; Muhammad Anwar Fathoni; Ajeng Septiana Wulansari; Michelle Milani Ananda; Shefina Nur Amalina
Journal of Islamic Marketing (2025) 16 (12): 3736–3758.
View articletitled, Understanding how intrinsic motivation influences female modest fashion online impulse buying: the mediating role of trust and attitude
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