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Journal Articles

Towards customer-focused strategy formulation in Islamic banking: integrating quantitative IPA with qualitative SWOT analysis

Hesi Eka Puteri, Mohammad Enamul Hoque, Heru Aulia Azman, Perengki Susanto, Abdullah Al Mamun, Taslima Jannat

Journal of Islamic Marketing (2026) 17 (4): 1281–1309.

https://doi.org/10.1108/JIMA-11-2024-0548

Published: 10 September 2025

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Journal Articles

Online cash waqf behavioral intention: the role of knowledge of cash waqf and trust

Asyari Asyari, Mohammad Enamul Hoque, Perengki Susanto, Halima Begum, Awaluddin Awaluddin, Marwan Marwan, Abdullah Al Mamun

Journal of Islamic Marketing (2024) 15 (11): 2864–2890.

https://doi.org/10.1108/JIMA-07-2023-0224

Published: 16 April 2024

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Journal Articles

Measuring perceptions of Muslim consumers toward income tax rebate over zakat on income in Malaysia

Abdullah- Al-Mamun, Ahasanul Haque, Muhammad Tahir Jan

Journal of Islamic Marketing (2020) 11 (2): 368–383.

https://doi.org/10.1108/JIMA-12-2016-0104

Published: 05 June 2019

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