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Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach

Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd Nor

Journal of Islamic Marketing (2022) 13 (1): 5–19.

https://doi.org/10.1108/JIMA-04-2019-0073

Published: 28 March 2020

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