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Journal Articles

Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach

Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd Nor

Journal of Islamic Marketing (2022) 13 (1): 5–19.

https://doi.org/10.1108/JIMA-04-2019-0073

Published: 28 March 2020

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Journal Articles

“Is sharing really caring?”: The impact of eWoM on halal tolerance among Malay Muslim consumers

Wan Rusni Wan Ismail, Mohhidin Othman, Russly Abdul Rahman, Nitty Hirawaty Kamarulzaman, Suhaimi Bin Ab Rahman

Journal of Islamic Marketing (2019) 10 (2): 394–409.

https://doi.org/10.1108/JIMA-04-2016-0035

Published: 09 November 2018

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