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Journal Articles

Fighting fire with faith: the influence of cyberbullying on engagement and brand advocacy in Islamic banking

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Mahmoud Yasin, Carmen Zarco, Francisco Liébana-Cabanillas
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
https://doi.org/10.1108/JIMA-07-2025-0429
Published: 12 May 2026
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Journal Articles

Trust, love and engagement: exploring the dynamics of social media behavior in Islamic banking

Available to Purchase
Mahmoud Yasin, Lucía Porcu, Carmen Zarco, Francisco Liébana-Cabanillas
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2925–2947.
https://doi.org/10.1108/JIMA-04-2024-0173
Published: 07 April 2025
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