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Journal Articles

Fighting fire with faith: the influence of cyberbullying on engagement and brand advocacy in Islamic banking

Mahmoud Yasin, Carmen Zarco, Francisco Liébana-Cabanillas

Journal of Islamic Marketing 1–23.

https://doi.org/10.1108/JIMA-07-2025-0429

Published: 12 May 2026

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Journal Articles

Trust, love and engagement: exploring the dynamics of social media behavior in Islamic banking

Mahmoud Yasin, Lucía Porcu, Carmen Zarco, Francisco Liébana-Cabanillas

Journal of Islamic Marketing (2025) 16 (10): 2925–2947.

https://doi.org/10.1108/JIMA-04-2024-0173

Published: 07 April 2025

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Journal Articles

Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

Mahmoud Yasin, Lucia Porcu, Francisco Liébana-Cabanillas

Journal of Islamic Marketing (2021) 12 (9): 1801–1819.

https://doi.org/10.1108/JIMA-10-2019-0201

Published: 29 July 2020

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