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Omar Massoud Salim Hassan Ali
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Journal Articles
Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food
Available to PurchaseSyed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Omar Massoud Salim Hassan Ali, Saima Hussain, Rabail Waqas
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 70–94.
Published: 24 February 2020
