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Rumman Hassan
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Journal Articles
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 481–507.
Published: 09 November 2020
Journal Articles
Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food
Available to PurchaseSyed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Omar Massoud Salim Hassan Ali, Saima Hussain, Rabail Waqas
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 70–94.
Published: 24 February 2020
Journal Articles
Is religiosity an important consideration in Muslim consumer behavior: Exploratory study in the context of western imported food in Pakistan
Available to PurchaseSyed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Ayesha Latif Shaikh, Saima Hussain, Waqas Mazhar
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (4): 1288–1307.
Published: 16 April 2019
