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1-9 of 9
Keywords: Artificial intelligence
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 17 August 2026
...Wahidur Rahman Purpose This study tackles the ethical integration of artificial intelligence ( AI ) in halal marketing. It tests how AI transparency, authenticity and value alignment shape Muslim consumer trust and buying decisions. The purpose of this study is to bridge rapid technological...
Journal Articles
Mohamed Bouteraa, Brahim Chekima, Meshari Al-Daihani, Abderrahmane Benlahcene, Abderrahmane Baddou, Elhachemi Tamma
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
Published: 13 February 2026
...Mohamed Bouteraa; Brahim Chekima; Meshari Al-Daihani; Abderrahmane Benlahcene; Abderrahmane Baddou; Elhachemi Tamma Purpose This study aims to investigate the adoption of artificial intelligence ( AI ) among insurance professionals in Malaysia, integrating the Unified Theory of Acceptance and Use...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 21 January 2026
...Mohd Rushidi Mohd Amin; Walton Wider; Vinesh Maran Sivakumaran; Lyu Yang; Ammar Asbi Purpose This study aims to develop a conceptual framework that explores how artificial intelligence ( AI )-driven solutions can enhance halal tourism and hospitality experiences by fostering consumer trust...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 20 January 2026
... crisis. Despite rising interest, gaps remain in Shariah-compliant DeFi, cross-border digital governance and ethical artificial intelligence integration. Originality/value This bibliometric review provides a systematic, multidimensional analysis of how emerging technologies intersect with Islamic...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2857–2876.
Published: 30 December 2025
.../approach Drawing on a sample of 33 Takaful companies over a five-year period (2018–2022), the authors use an explainable artificial intelligence framework that integrates eXtreme Gradient Boosting and SHapley Additive exPlanations ( SHAP ). Findings CSR exhibits a modest direct effect...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1839–1866.
Published: 25 September 2025
...Nohman Khan; Mohammad Falahat; Ihtisham Ullah; Huma Sikandar; Nguyen Thuy Van Purpose The purpose of this study is to address critical challenges in halal food supply chain management by systematically examining the integration of artificial intelligence (AI) and blockchain technologies to enhance...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1051–1072.
Published: 03 December 2024
...Balkis Kasmon; Siti Sara Ibrahim; Dalila Daud; Raja Rizal Iskandar Raja Hisham; Ririn Tri Ratnasari Purpose This paper aims to explore the impact of digitalisation on waqf activities, focussing on blockchain, crowdfunding and artificial intelligence to predict future trends...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1291–1309.
Published: 31 March 2022
...Mohamed Battour; Khalid Mady; Mohamed Salaheldeen; Mohamed Elsotouhy; Israa Elbendary; Erhan Boğan Purpose This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer...
Journal Articles
Dwi Suhartanto, Moch Edman Syarief, Ade Chandra Nugraha, Tintin Suhaeni, Ambia Masthura, Hanudin Amin
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1958–1972.
Published: 14 July 2021
...Dwi Suhartanto; Moch Edman Syarief; Ade Chandra Nugraha; Tintin Suhaeni; Ambia Masthura; Hanudin Amin Purpose This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks. Design/methodology/approach...
