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Keywords: Augmented reality
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Journal Articles
Dien Mardhiyah, Ali Imaduddin Futuwwah, Fitriah Dwi Susilowati, Syuhaily Osman, Sri Gunawan, Achsania Hendratmi, Nidia Artanti Gozali, Nadia Ramadhani Nugroho Putri
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 20 July 2026
...Dien Mardhiyah; Ali Imaduddin Futuwwah; Fitriah Dwi Susilowati; Syuhaily Osman; Sri Gunawan; Achsania Hendratmi; Nidia Artanti Gozali; Nadia Ramadhani Nugroho Putri Purpose This study investigates how attributes of augmented reality ( AR ) – vividness, interactivity and customization – affect...
