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Keywords: Brand attitude
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2771–2797.
Published: 14 December 2022
... to develop a model based on Ajzen’s (1985) theory of planned behaviour (TPB). It incorporates the three mediating factors of religious brand attitude, subjective norms and perceived behavioural control. Design/methodology/approach A total of 499 (232 Malay and 267 Thai Muslim) respondents were surveyed...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (6): 1224–1243.
Published: 14 January 2021
... Sadat Shimul can be contacted at: m.shimul@curtin.edu.au 17 06 2020 20 10 2020 02 12 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Religiosity Apology Forgiveness Celebrity transgression Brand attitude Advertisement...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (1): 101–125.
Published: 22 March 2013
... appeal, fear appeal, comparative appeal, attitude toward advertising and brand attitude. All related indicators manifested their constructs, respectively. The results show that there is a positive, direct, and significant relationship between: advertising appeals and attitude towards advertising...
