...Nurhafihz Noor Purpose Halal brands are crucial in driving the growing global Islamic economy. Despite the importance of brand research and the rich brand literature, there has yet to be a comprehensive study of brand image across halal industries. This study aims to systematically review...

... from mosque customers; 93 questionnaires were analyzed using partial least square-structural equation modeling. Findings This research found a significant relationship between service quality and perceived value, service quality and brand image, perceived value and customer satisfaction, brand...

...A. Jajang W. Mahri; Juliana Juliana; Hilda Monoarfa; Amelia Putri Rohepi; Rizuwan Karim Purpose The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable...

... partial least squares. Findings The analysis revealed that celebrity endorsement positively influences attitude and brand image. Meanwhile, brand image has a positive effect on attitude and continuance of use of non-halal certified cosmetics. Additionally, attitude has a positive effect...

... with the moderating role of brand image. Precisely, it focuses on the marketing techniques and strategies in social advertising to enhance buying behavior. Design/methodology/approach Using the convenience sampling technique, data was collected from 304 Muslim consumers during the Holy Month of Ramadan...

...Junaidi Junaidi; Suhardi M. Anwar; Roslina Alam; Niniek F. Lantara; Ready Wicaksono Purpose This paper aims to investigate how extrinsic and intrinsic religiosity influences the mediator variables, such as consumers’ brand image and materialism in the Indonesian banking sector (e.g. conventional...

... were positively significant, thus confirming that brand love is significantly affected by brand trust, brand image, self-congruence and brand experience. Further, brand love acts as a significant determinant in shaping brand sacredness, brand fidelity and WOM. Research limitations/implications...

...Naveed Iqbal Chaudhry; Sajawal ali Mughal; Javed Iqbal Chaudhry; Usman Tariq Bhatti Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role...

...Rosmayani; Annisa Mardhatillah Purpose The purpose of this paper is to examine the effect of company brand image on consumer confidence in the online purchase of Muslim fashion products, to assess the influence of company brand image on Muslim fashion online behavior and to assess the influence...

...Mohammed T. Nuseir Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers...