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Keywords: Collaborative consumption
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Journal Articles
A conceptualization of the role of religiosity in online collaborative consumption behavior
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 180–198.
Published: 20 February 2020
...Soha Abutaleb; Noha M. El-Bassiouny; Sara Hamed Purpose The purpose of this paper is to explore the role of religiosity in online collaborative consumption contexts. It analyzes the impact of religiosity in influencing consumer life decisions and behaviors. The proposed framework is based...
