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Keywords: Compatibility
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Journal Articles
What influences consumer’s intention to adopt Islamic digital wallet? Decoding the role of diffusion of innovation and Hofstede’s cultural model
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 37–53.
Published: 20 May 2025
... to design this research. Overall, 209 banking customers had participated in Islamic digital wallet survey. These numerical responses were then tested with structural equation modeling approach. Findings Results have indicated that jointly compatibility, innovativeness, task technology fit, uncertainty...
Journal Articles
Understanding the subjective realties of social proof and usability for mobile banking adoption: using triangulation of qualitative methods
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (8): 2027–2044.
Published: 14 July 2022
...Abdulrahman Saqer Alenizi Purpose The existing technology adoption model (TAM) has ignored the importance of social proof of credibility such as risk, security and privacy. Also, this study aims to provide understanding how the issues of usability such as interactivity, compatibility...
Journal Articles
Factors influencing the investors’ intention to adopt Takaful (Islamic insurance) products: A survey of Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 1–13.
Published: 08 May 2019
... designs used for the research framework. The theory of planned behavior is the base theory and the model incorporates several factors such as relative advantage, compatibility, social influence, awareness and religiosity that may influence the adoption of Takaful. The primary data collected through...
