...Mohammad Mominul Islam Purpose Islamic marketing literature inadequately explains the competitive forces in gaining a halal competitive advantage. This study aims to portray the interaction of competitive forces and compatible sources to create a competitive advantage for halal marketers...

... the resilience of the halal supply chain and competitive advantage. Design/methodology/approach The research used a survey method with random sampling to select Indonesian frozen food MSMEs holding halal certification. Data were gathered through a structured questionnaire and analyzed using structural...

...Mohd Amar Aziz; Noor Hadzlida Ayob; Muhammad Hafeez Zakaria; Ratna Roshida Ab Razak Purpose This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive advantage. Design...

...Muhammad Turki Alshurideh; Alaa Alsharif; Enass Khalil Alquqa; Samer Hamadneh; Sulieman Al-Hawary; Ala’a Al-Momani; Hasan Khaled AlAwamleh Purpose This study delves into the significant impact of entrepreneurial leadership (EL), organizational innovation (OI) and competitive advantage (CA...

...Edi Suandi; Herri Herri; Yulihasri Yulihasri; Syafrizal Syafrizal Purpose This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance. Design/methodology/approach This study is based on a survey of 204...

...I Putu Gede Sukaatmadja Purpose This study aims to test and explain the implementation of the green marketing mix (GMM) strategy, based on an environmental orientation (EO) in increasing the competitive advantage (CA) of the real estate developers or companies in Indonesia. Design/methodology...