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Keywords: Consumer research
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (2): 633–652.
Published: 28 November 2018
...Muhammad Talha Salam; Nazlida Muhamad; Vai Shiem Leong Purpose Research on Muslim consumers has increasingly highlighted the significance of measuring religiosity. However, there is an apparent lack of uniformity in measuring religiosity across literature on Muslim consumer research. This paper...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (4): 578–594.
Published: 13 November 2017
...-Bassiouny can be contacted at: noha.elbassiouny@guc.edu.eg 16 12 2015 16 01 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Religion Culture Luxury consumption Consumer research Islamic fashion and clothing industry Halal...
