...Mostafa Mahmoud Kamel Saadeldin Purpose The purpose of this paper is to explore the interplay between religion and consumption through exploring Muslim consumers’ religiosity and consumption trajectories within the socio-culture conditions of Egypt. Design/methodology/approach This paper...

... highlighting divine attributes in Islam and their implications for the sustainability discourse. Halal market Islamic business ethics Islamic life style markets Religion Islamic macromarketing Consumption Modern post-industrialization, and the associated higher economic development, has...

... of a modified scale. Three main steps in assessment of the scale: dimensional structure, reliability and validity led to the development of a prodigality scale. A total of 32 items were generated, through assessing Qur’anic verses that are related to Muslim consumption patterns linked to in Islam. Findings...

... and analysed as a differentiated wave within marketing activities and consumption, spearheaded currently by Muslims and non‐Muslims alike. And hence that it can be related to other developments in the marketing field, where marketing moves through evolutionary and revolutionary phases of meaning and practice...