..., 2023). Religiosity Consumption behaviour Religiocentrism Religion-based consumption Religion serves as a source of guiding principles for its followers, offering directives on what actions to take and avoid. These religious instructions and principles are practised to varying degrees...

...Sasiwemon Sukhabot; Zulfiqar Ali Jumani Purpose This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends...

... situation. Patock-Peckham et al. (1998) suggest that it is religious norms, and not merely affiliation, that determine consumption behaviour. They demonstrated the distinction between religious norms and affiliation using the concepts of intrinsic and extrinsic religiosity. Extrinsic religiosity...